1. Expand your reach
If you’re not online already now is the time to take the plunge! It is important to have as wide a reach as possible as a maker. Internet opportunities allow you to reach new customers and collectors.
Seek & Adore was uniquely designed to increase a maker’s reach with the use of dedicated and on-going marketing and PR and a personal online studio where a maker can communicate their own passion and inspiration to a carefully selected audience.
2. Sell with your peers
We are judged by the company we keep, so surround yourself with the best. There are a myriad of selling sites to choose from and most are open to all, so the work of a fine maker like you may be exhibited beside that of a hobbyist. When this happens it is hard for customers and the media alike to judge the quality of work in this context. Place your work in the environment in which it belongs.
At Seek & Adore we visit shows and open studios every week to see and appraise work so our experience of picking the best UK makers grows daily. Our members are handpicked by us so you can be sure the work beside you on Seek & Adore is the best.
3. Be seen in all the right places
Show your work where it will have the greatest impact and where it will be seen by the people most likely to buy it. Displaying your work in the wrong context can be disastrous. It is a well-worn cliché but you never get a second chance to make a first impression.
At Seek & Adore you will always be seen in the very best places because our dedicated PR and marketing team will ensure your work is exhibited in national publications. In the last six months alone Seek & Adore had achieved more than 80 pieces of media coverage for its makers.
4. Have an open Studio 24/7
Let customers meet you and buy your work at any time of the day or night. We live in a world that never sleeps so why not take advantage of it? The internet allows you to sell at times of the day previously unavailable to you and all year round.
At Seek & Adore there is no longer any need to rely solely on fairs and open studios to get you and your work seen. With your online studio page and your work for sale, Seek & Adore is like a year-long craft fair!
5. Look your best at all times
Be certain you make the right impression! A website is a window on the world, a place anyone can visit at any moment. Always show your wonderful work to its best advantage by having the finest photography you can possibly afford.
At Seek & Adore we have teamed up with professional photographers who will make your work look its absolute best and our Maker Cherisher will assist you in every aspect of setting up your online presence with us. Unlike other websites we support you every step of the way!
6. Employ a team of professionals
Success is dependent on the team that works for you, so employ the best team possible. In 2013 why not have a team behind you that sees the world from your perspective and supports you in your endeavours.
Every member of the Seek & Adore team is dedicated to supporting you and furthering your sales and your career. The investment from each maker is small but the benefits are many.
7. Surround yourself with like-minded people
Foster a network of people around you who understand what is like to live the life of a creative and can sympathise with the stresses and strains associated with it. Too often makers have to deal with organisations who have no idea what it is like to live a creative life let alone the time and effort that goes into making and all the many pressures of deadlines, galleries, fairs and open studios.
In addition to the marketing and PR experts the Seek & Adore team is made up of makers, artists and creatives so we understand the world from your perspective.
8. Maximise your time and your potential
Let someone else take the strain so you can get on with making. As a maker there are barely enough hours in the day to make let alone deal with selling yourself. Social media is a vital part of being a business in the 21st Century and having a presence on the net is of equal importance. It is the wise maker who chooses an outlet that will encompass both.
At Seek & Adore we do your marketing and PR for you and we have a ready-made (and easy to use) selling platform so you can get on with the most important thing, making!
9. Be true to yourself
No-one will ever be more interesting than you, so share yourself and your talent and tell the world what moves and inspires you. In 2013 tell your personal creative story and people will notice and follow you.
Unlike traditional galleries at Seek & Adore we ask all our makers to tell their own unique stories and we provide them with online studios in which to do it. Our customers and the media alike love this personal aspect of Seek & Adore.
And above all
10. Make yourself heard
There are a lot of makers out there so make sure you’re heard above the clamour.
At Seek & Adore we take your unique voice and amplify it in the media thereby allowing the world to hear you and to see you for the wonderful maker you are. As a maker in this busy and mass-produced world it is crucial you are heard and we at Seek & Adore would like to share your very unique voice.